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Our Intention

Work is a process for practicing being a decent person. Taking care of the people and things we come into contact with and leaving them in better condition then before meeting.



The purpose for the relationship between people, business and communities is to create customer and work experiences that strengthen the sustainability of our relationships. The result form this purpose is continuously advancing the quality standard for customer and work experiences in a manner that sparks gratitude, connection and belonging. 



Quality standard for relationships is an increased supply of decent people

The quality standard for the result from the relationship between people, business and communities is an increase in the supply of decent people. The supply of decent people is the essential resource to grow through our relationships. The reason for this is our families, business and communities simply can not get enough decent people.


Why wholehearted balance matters

Life is a gift. It comes with a single responsibility, to show up every day being you. Starting the day believing every day is a gift, you get another day to clarify what matters most for you to be loving and caring towards in a manner that sparks confidence. Doing this creates a space to practice great love. In a world where nothing can take care of itself contempt is the last thing to bring into being. Contempt is the absence of great love.


What we enjoy being excellent at

Spark gratitude between people doing work and their customers by helping business clarify the work that sparks their passion for excellent. Their customer and work experience standard. Help with the process recipe design so the business can consistently deliver customer result that spark gratitude.  



Erin Armstrong  co-founder

Raymond Robinson  co-founder






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